SEO stands for Search Engine Optimization. If you build the best website in the world but nobody knows it’s there, what good will it do anyone. If you build it, they will come may have worked in Field of Dreams but it doesn’t work on the internet. Now, most people when they talk about SEO will spend a lot of time on on-page optimization. I will probably do a post on that at some point but why not start with what’s most important which is off-page optimization. Well, because off-page optimization is pretty simple – get more incoming links. You have a lot of control over your own page. Google knows that. Google wants to see that other sites think your site is important.
Google wants to see other sites linking to your site. Sites with more authority or pagerank help your site more. Links from sites about the same topic also lend credence to your site. Google will even look at the words used in the link (the text between the tags) to try to determine what topic is drawing people to your site. You can swap links with other site owners. You can submit to search engines and directories. You can join forums about your site’s topic as some will have an area to promote your site or allow a link to your site in your signature. A press release or article about you or your business could potentially include a link. Google frowns on paid links but has no problem with promoting a link through advertising such as Google Adwords. Some links are “no follow” links which will not help your meteoric rise up the Google charts but, if it gets people to your site, it couldn’t hurt.
Don’t let off-page SEO optimization scare you. Google just want to know that your site is legitimate and that other sites think it is an important place to go for your particular topic or product. Good Luck SEO-ing!