When my son was little, I took him to his first birthday party. It was for a girl named Stephanie. We sang the happy birthday song to Stephanie and much fun was had. For years to come, whenever we went to a birthday party, he would sing, Happy Birthday, dear Stephanie! Happy Birthday to you!” There was no convincing him otherwise. He knew the words to this song. He did not understand templates.
A template is a format where the structure can be reused by simply changing certain variable areas. It is a tool and as such can be used properly or misused. If you have worked with a WordPress “theme”, you have used a template. Many people dismiss templates as boilerplates used by people without the time or creativity to do the job the job themselves. Who wants a site that looks like someone else’s anyway? I would argue that templates are good. Certain design principles have withstood the test of time. Using a template saves time and who wants to wait longer to get their website up? There are so many sites out there so even if you use your own design, it will either still look similar to someone else’s or be so weird that it may not serve its purpose. Even using a template, your site will be unique with the addition of your photos, copy, logo, etc. If you purchase and use someone else’s template, I would suggest that you carefully review the code. I have found that many templates were created years ago and may need serious updating.