The web is a visual place. You are going to need photos, drawings, icons, infographics – something to catch the reader’s eye. It would be nice to be able to go to someone’s else website or to Google images and just right-click/save as someone else’s images but this is someone else’s property. You do not want someone down the line coming after you or your client for using their pictures. Certainly if you have the ability, you can take your own. If not, there are a number of sites that offer free or inexpensive stock photos. Stock Xchange is one of my favorites. Photographers make their content available for download and use, typically with very limited restrictions. I am very grateful to these people who make their work available for others without monetary gain. I try to remember to thank them whenever I use one of their photos. Other sites for stock photography include GraphicsRiver, Dreamstime, Bigstockphoto, Pixabay, and iStockphoto. There are certainly many more out there. If you have a favorite, please list it in the comments below.
Please note that your photos may not be seen by visually impaired users. The photos should not be used to convey important information unless the information is also provided in another format such as plain text. Your photos should also have appropriate alternative text for people with screen readers or images turned off.